Case Study: GSP Homes achieves 24/7 lead coverage and faster appointment booking with Smith.ai

GSP Homes boosts real estate lead coverage with Smith.ai’s 24/7 receptionists

GSP Homes, a Kentucky-based real estate brokerage, faced the challenge of too many missed calls and lost sales opportunities. Their agents could not provide 24/7 coverage while also focusing on sales, and founder Cameron Miller was dissatisfied with the quality of other virtual assistant services he had trialed. He sought a high-quality customer engagement solution from Smith.ai to support his team.

Smith.ai implemented a solution using its virtual receptionists to immediately handle, qualify, and schedule new leads. The receptionists used custom instructions and calendar integrations to book appointments directly for agents. Smith.ai also began making outbound calls to website leads, drastically improving speed to lead. This allowed GSP Homes to confidently spend more on marketing, knowing leads were being handled with speed and accuracy, which resulted in more booked appointments and freed agents to focus on selling homes.

GSP Homes