Case Study: Armor Electric converts more leads and avoids missed calls with Smith.ai virtual receptionists

Armor Electric handles 25M+ calls with Smith.ai

Armor Electric, a Brea, California-based electrical services company, was struggling to convert advertising leads due to a high volume of missed calls. With no full-time receptionist, their electricians were being pulled off the job to answer phones, hindering their lean and focused operations. They turned to Smith.ai for a scalable front office solution.

By implementing Smith.ai's virtual receptionist service, which includes 24/7 phone answering and detailed call summaries, Armor Electric was able to ensure every call was handled professionally. The solution allowed electricians to remain on the job, improved lead conversion, and provided valuable marketing intelligence on which ad channels were most effective. Smith.ai provided the front-office coverage needed for the business to scale without adding overhead.

Armor Electric