Case Study: Sinclair Dental optimizes digital commerce with SMITH AMS services

Sinclair Dental nearly doubles digital commerce revenue in 2020 with SMITH

Sinclair Dental, a leading dental supplies and equipment provider, faced the challenge of improving its online customer experience after implementing SAP Commerce. Their internal IT team was at maximum capacity, forcing them to choose between hiring more staff or outsourcing the work. They turned to their trusted partner, SMITH, for a solution.

SMITH implemented a flexible Application Management Services (AMS) relationship to provide day-to-day support for the SAP Commerce platform. This cross-functional team managed development, testing, and releases, allowing Sinclair to prioritize work and pivot quickly. As a result, Sinclair's digital commerce revenue almost doubled in 2020, and SMITH created a continuous improvement roadmap to further enhance the site and drive a positive return on investment.

Sinclair Dental