Case Study: Shimano achieves scalable B2B eCommerce growth with SMITH

Shimano cuts checkout steps by 50% with SMITH

Shimano, a company specializing in outdoor equipment for fishing and biking, partnered with vendor SMITH for Application Management Services (AMS) to improve their B2B e-commerce platform. Their challenge was to optimize the SAP Commerce platform to enhance the online customer experience and achieve better site performance.

SMITH implemented UX improvements across the site and simplified the checkout process from four steps to two. They also migrated Shimano's hosting from Rackspace to AWS. These changes allowed Shimano's website to easily handle a massive, pandemic-driven spike in traffic, resulting in a 50% reduction in checkout steps and a more stable, flexible system.

Shimano