Case Study: F.W. Webb achieves scalable digital modernization with Smith’s composable storefront

F.W. Webb boosts transactions 14.5% month-over-month with SMITH

F.W. Webb, a customer of SMITH, faced the challenge of modernizing its digital experience to meet evolving customer expectations without disrupting its decades-old, deeply integrated ecosystem of custom-built systems that were core to its operations. The goal was to create a scalable digital foundation to support new channels and enhance the customer experience.

SMITH implemented a phased solution, beginning by decoupling the front end from the back end using a composable architecture that included SMITH's composable storefront and a headless CMS. This approach started with a native iOS app that was prototyped and tested with customers, validating the strategy and leading to a full website redesign. The results included a conversion rate over 95%, 14.5% month-over-month growth in transactions, and 90.6% engaged sessions.

F.W. Webb