Case Study: Border States boosts digital engagement with Smith

Border States boosts organic sessions 16% with SMITH

Border States, a large employee-owned electrical distributor, partnered with SMITH to accelerate their digital transformation. Their challenge was to drive deeper customer engagement and create a more compelling digital experience for their users in the construction, industrial, and utility markets.

SMITH implemented a multi-phase program, beginning with self-service tools like online bill pay to create efficiencies. They then modernized the entire digital experience by revamping the brand narrative and optimizing site navigation. As a result, Border States saw a 16% increase in organic sessions, a 12% higher engagement rate, and a 60% rise in enrollment page visits, while also saving hundreds of hours in accounts receivable.

Border States