Case Study: Speedpanel grows social media reach and engagement with Smith Goodfellow

Speedpanel boosts monthly comments by 300% with Smith Goodfellow

Speedpanel, a manufacturer of a niche problem-solving product, needed to re-establish its social media presence to raise brand awareness and engage key audiences. The vendor, Smith Goodfellow, was tasked with creating a strategic content plan to attract new followers and increase overall reach and engagement for the customer.

Smith Goodfellow implemented a three-month organic social media strategy that incorporated benchmarking, audience research, and the creation of branded visual assets. This solution drove consistent positive growth across all tracked KPIs, including a 46% average monthly increase in followers and over 300% average monthly increase in comments. The campaign successfully elevated Speedpanel's monthly post engagements above its key competitors without any paid promotion.

Speedpanel