Case Study: Siderise boosts industry education and engagement with Smith Goodfellow’s award-winning PR strategy

Siderise boosts CPD attendance by 43% with Smith Goodfellow

The customer, Siderise, faced a challenge in educating construction professionals about passive fire protection due to a general market lack of understanding and widespread misinformation. They engaged the vendor, Smith Goodfellow, to develop a strategic communications plan to educate specifiers, position Siderise as a credible source, and improve internal knowledge.

Smith Goodfellow implemented a three-pillar strategy aligned with the RIBA Plan of Works, producing technical bulletins, guides, and editorial content. This solution yielded significant results for Siderise, including a 43% growth in CPD attendees, an 8% increase in LinkedIn followers, and an organic reach of nearly 100,000. The campaign's success was recognized when Smith Goodfellow won a Strategic Planning and Management award for the project.

Siderise