Case Study: Guardian Building Systems boosts web visits and leads with Smith Goodfellow

Guardian Building Systems boosts web visits 83% with Smith Goodfellow

Guardian Building Systems sought to refine its marketing to appeal to both homeowners and potential installers for its Guardian Warm Roof product. Their challenge was to re-affirm their market leadership, generate homeowner leads, and attract certified installer inquiries through expert, customer-focused content. Smith Goodfellow was engaged to address this.

The solution from Smith Goodfellow involved a multi-stream campaign including brand development, website optimization, targeted blog and editorial content, and a social media strategy segmented for homeowners and installers. This included informative LinkedIn content to grow the certified installer network. The campaign increased web visits by 83% and leads by 65% compared to the prior year, securing a long-term client relationship for Smith Goodfellow.

Guardian Building Systems