Case Study: Engineered Panels in Construction (EPIC) refreshes its brand and boosts engagement with Smith Goodfellow

Engineered Panels in Construction (EPIC) boosts website visitors 59.88% with Smith Goodfellow

The customer, Engineered Panels in Construction (EPIC), is a well-respected not-for-profit trade association. Its challenge was to update its outdated branding to better convey its professionalism and influence to the industry and government bodies, while also establishing a consistent and easily editable identity across all its materials. The vendor, Smith Goodfellow, was tasked with this brand refresh.

Smith Goodfellow delivered a simplified branding package including a new logo, color palette, fonts, and a comprehensive style guide. They also created new marketing assets and updated the existing website. The results were a professional new brand identity and a significant measurable impact, including a 59.88% increase in new website visitors during a key event and large increases in traffic to important landing pages, with one seeing a 236.19% rise. Downloads of updated technical literature also increased.

Engineered Panels in Construction (epic)