Case Study: Celuplast achieves a more distinctive, flexible brand identity with Smith Goodfellow

Celuplast modernizes its brand over nearly four decades with Smith Goodfellow

Celuplast, a long-established supplier of specialist building products in Ireland, faced a challenge where its visual identity no longer reflected its market position as a leading trade counter. The brand needed a refresh to support growth without losing hard-earned industry recognition. Smith Goodfellow was engaged to provide branding services to create a more distinctive and flexible identity.

Smith Goodfellow executed a subtle rebrand, evolving the logo and color palette for greater impact and versatility. This provided Celuplast with a modernized, confident brand identity supported by comprehensive guidelines. The result was a stronger market presence and a cohesive framework for all future marketing and communications.

Celuplast