Case Study: British Spirals & Castings achieves a unified brand presence with Smith Goodfellow

British Spirals & Castings strengthens its brand over 9 years with Smith Goodfellow

British Spirals & Castings approached Smith Goodfellow with the challenge of unifying three separate businesses under a single, cohesive brand. They needed to establish a consistent and engaging digital presence across their website and social media platforms, while also building relationships with trade media to support their marketing efforts.

Smith Goodfellow delivered a comprehensive solution including a new website, ongoing social media management, and the creation of web content and trade media placements. This resulted in a strong, growing digital presence, consistently high web traffic with page-one Google rankings, and a strengthened order book. The successful partnership evolved into an eight-year retained relationship, with Smith Goodfellow continuing to manage all PR and marketing activities for the client.

British Spirals & Castings