Case Study: British Spirals & Castings boosts quote requests with Smith Goodfellow’s rebrand and website development

British Spirals & Castings boosts quote requests by 52.33% with Smith Goodfellow

British Spirals & Castings, a manufacturer of bespoke staircases and metalwork, faced the challenge of refreshing its brand and website to appeal to both design professionals and homeowners. The goal was to create a design-led presence that communicated quality and craftsmanship to ensure a healthy project pipeline. They enlisted the vendor Smith Goodfellow to guide this rebranding and website development.

Smith Goodfellow developed a comprehensive new visual identity and modern website. The solution included a logo evoking craftsmanship, a refined colour palette, and an image-led website with streamlined navigation and new tools like an enhanced quote form. As a result, British Spirals & Castings saw a 52.33% overall increase in quote requests, with balcony quotes rising 63.64% and railings quotes surging 218.18%, successfully repositioning the company with its expanded audience.

British Spirals & Castings