Case Study: REWE Group centralizes content buying with Smint.io

How REWE Group centralized its content buying process with Smint.io

The REWE Group, a large retail and tourism enterprise, faced significant challenges in managing its complex content buying process across numerous departments and agencies. This decentralized approach led to high costs, redundant purchases, and a serious risk of license infringements. They turned to the vendor Smint.io and its Enterprise Content Buying platform for a solution.

By implementing the Smint.io platform, REWE centralized its content procurement, migrating existing contracts and assets. The results were immediate and substantial, including a 400% growth in users within two months and an asset reuse rate of over 30%. Critically, Smint.io helped REWE eliminate license infringements and achieve significant time and cost savings.

REWE Group

Steffen Kujus

Head of Print- and Assetmanagement