Case Study: Bystronic professionalizes digital touchpoints with Smint.io

How Bystronic professionalized its digital touchpoints

Bystronic, a global technology company in sheet metal processing, faced challenges in efficiently managing digital content requests from press and partners, particularly needing a self-service solution to reduce internal workload. They also struggled to provide vital video content to their Chinese market due to platform restrictions and lacked a modern, professional media presence for their stock exchange listing without a large budget. They turned to the vendor Smint.io and its Portals Content Experience Platform to address these issues.

Smint.io implemented a Media Center and Press Portal for Bystronic, integrating with their Fotoware Alto digital asset management system. The solution provided a professional, brand-compliant self-service portal for stakeholders and successfully circumvented video access issues in China. This was achieved rapidly within about a week and at a fraction of the cost of an agency solution. The result was a significant reduction in internal workload from handling inquiries, improved global brand presence, and highly satisfied stakeholders who now have unrestricted access to content.

Bystronic

Fabienne Flückiger

Head of Online and Social Media