Case Study: Muse builds a brighter future together with Smiling Wolf

Muse builds a brighter future together with Smiling Wolf in 2022

Muse, a national property developer founded in 1985, sought to evolve its brand from a master developer into a placemaker. The challenge was to create a brand strategy and identity that reflected its reputation for solving complex challenges and building shared spaces that foster human connection. The vendor, Smiling Wolf, was engaged to develop this new brand strategy, tone of voice, and visual identity.

Smiling Wolf developed a comprehensive new brand purpose and visual language for Muse, which included a custom typeface, color palette, and photography. The solution was extended to create sub-brands for sustainability initiatives and individual developments, all within a cohesive design framework. Smiling Wolf also built a suite of digital platforms, including a core website and bespoke consultation tools, ensuring every touchpoint was consistent. The work was recognized with a DBA Design Effectiveness Shortlist award.

Muse