Case Study: Wild Hand achieves 56x ROI and 67% higher member lifetime value with Smile.io

Wild Hand builds loyalty with Smile.io and drives 56x ROI

Wild Hand, a small fiber arts craft supply shop, needed a loyalty program that would deepen engagement with its community of returning customers without requiring significant operational effort from its small team. They turned to Smile.io to implement a reliable program that would integrate seamlessly with their Shopify storefront and run quietly in the background.

Using Smile.io's native Shopify integration, Wild Hand set up their loyalty program with no developer help. The solution provided multi-year reliability and successfully turned first-time shoppers into returning members. The program achieved a 78% membership rate, with members who redeem rewards spending 146% more than non-redeemers and showing a 67% higher lifetime value, delivering a 56x return on investment for Smile.io.

Wild Hand