Case Study: Roka boosts repeat purchases with Smile.io

Roka drives 28% higher annual spend with Smile.io

Roka, a performance eyewear and apparel brand, faced significant challenges with its previous loyalty platform, including steep price increases, poor support for its headless Shopify storefront, and inconsistent account management. The customer experience team had to work across separate systems, creating operational inefficiency and a lack of confidence in their vendor.

By moving to Smile.io’s loyalty platform, which includes Points and a Checkout Extension, Roka consolidated loyalty operations directly into Shopify. This provided a stable partnership, unified customer data, and roughly 50% savings on loyalty spend. Early results show a 75% member redemption rate, with loyalty members spending 28% more and purchasing 31% more frequently than non-members, while the support team gained a much smoother workflow.

Roka