Case Study: Naturium boosts loyalty revenue and point redemptions with Smile.io

Naturium boosts Klaviyo-attributed loyalty redemptions 169% with Smile.io

Naturium, a skincare brand under e.l.f. Beauty, faced the challenge of rising customer acquisition costs in a competitive market. To boost retention, they needed to launch a sophisticated loyalty program and email automations quickly, requiring a solution that integrated seamlessly with their existing Klaviyo and Shopify tech stack. They turned to the vendor Smile.io to implement their loyalty program, known as the Consistency Club.

Using Smile.io's platform, which featured points, VIP tiers, and receipt scanning, Naturium integrated loyalty data cleanly with Klaviyo for targeted email flows. This solution enabled them to create segmented campaigns and automate customer journeys. The results were significant, with Smile.io helping drive a 169% quarter-over-quarter growth in loyalty point redemptions attributed to Klaviyo and having 42% of total ecommerce revenue attributed to the loyalty program within one quarter.

Naturium