Case Study: SweetLegs achieves a rewards program launch in under 24 hours and 1,500+ new customer sign-ups with Smile.io

Launching a powerful rewards program in under 24 hours with Smile

SweetLegs, a fast-growing apparel brand with over 900 distributors and a community of more than 100,000 customers, needed a reliable loyalty solution after other vendors spent months in testing without results. They selected Smile.io and launched SweetLegs Rewards in under 24 hours to convert guest checkouts into registered accounts and quickly build a structured rewards program.

Using Smile.io’s rewards platform and easy-to-manage dashboard, SweetLegs implemented point-earning actions like reviews and social shares and ran creative promotions that drove rapid adoption: about 1,500 new registered accounts in the first month, more than 25,000 program members within months, and a 58% redemption rate. Smile.io’s simplicity also reduced staff training time and enabled ongoing engagement and measurable community growth.

SweetLegs

Chris Pafiolis

Founder & Director of Business Development