Case Study: IMGadgets achieves 18x loyalty ROI with Smile.io

IMGadgets boosts loyalty ROI 18x with Smile.io

IMGadgets, a Canadian lifestyle gadget company, faced the challenge of its direct-to-consumer (DTC) channel representing only 3% of total sales. With a declining returning-customer rate and a reliance on paid traffic, they needed to re-engage a decade of email subscribers and increase purchase frequency across their expanded catalog without just using discounts.

Using Smile.io's loyalty program service, IMGadgets launched the IMLoyal Rewards program. The solution included pre-loading points for past customers, integrating with Judge.me to reward reviews, and setting simple earn and redeem mechanics. Smile.io helped achieve an 18x ROI on loyalty investment, a 32% annual lift in member purchase frequency, and a 27% higher average order value from members.

IMGadgets