Case Study: The JerkyXP achieves 200% sales growth in 2 months with Smile.io

How they saw 200% growth in just 2 months

The JerkyXP is a gamer-focused jerky brand that had just migrated its store to Shopify and wanted to add customer loyalty and rewards to drive engagement and repeat purchases. To solve this, The JerkyXP partnered with Smile.io and implemented a rewards program on their site to encourage account signups, social sharing, referrals, and repeat orders.

Using Smile.io’s rewards platform (supported by signup tools like SumoMe), The JerkyXP launched welcome points, referral and social-earning actions, branded reward emails, and promo events like double “XP” weekends. After two months with Smile.io, they saw a 200% increase in sales, a 32% points redemption rate, 3,178 program signups, $30K in member revenue and $20K in repeat sales — demonstrating strong engagement and measurable ROI from Smile.io’s program.

The JerkyXP

Zach Zitney

Co-Owner