Case Study: Run Gum doubles repeat purchase rate and boosts revenue with Smile.io

How Run Gum doubled their repeat purchase rate

Run Gum, a performance chewing gum company, wanted a more engaging subscription experience to boost repeat purchases and customer loyalty. They partnered with Smile.io (alongside ReCharge for subscription management) to create the Run Gum Rewards program that would drive referrals, social actions, reviews and easier redemptions.

Smile.io implemented a points-and-referral rewards system with multiple ways to earn, subscription-only coupons and low redemption thresholds. Within three months Run Gum doubled its repeat purchase rate (+200%), saw a +24% conversion lift, grew annual revenue by over 20%, and generated $37.5K in reward-member revenue — delivering the brand’s strongest months and highest quarter to date.

Run Gum

Nathan Woods

COO & Chief of Staff