Case Study: Unique Vintage achieves 58% higher lifetime value with Smile.io

How rewards led to customers with a 58% higher lifetime value

Unique Vintage, a retro-inspired apparel retailer, faced a cumbersome loyalty program that made earning and redeeming points difficult for customers. They chose Smile.io’s loyalty and rewards solution—launching the branded "Devoted Darling Rewards" program—to provide a seamless, on-site experience integrated with their Shopify store.

Smile.io delivered a plug-and-play implementation (importing customers, setting up emails, enabling points-at-checkout and expiry, and running visible promotions and targeted redemption campaigns) with no extra development required. In under seven months Unique Vintage saw clear results: program members delivered +58% customer lifetime value, +48% more orders, +10% higher average order value, and a 58% redemption rate.

Unique Vintage

Meghan Fitzgerald

Graphic Designer