Case Study: Mpix achieves 55% higher member spend with Smile.io

How rewards got members to spend 55% more than nonmembers. members

Mpix needed a scalable loyalty solution to launch and grow a rewards program for several million customers, and selected Smile.io to deliver it. Using Smile.io’s rewards platform, Mpix built Mpix Rewards with points, referrals and VIP tiers designed to match their visual brand and engage customers across purchase and social channels.

Smile.io implemented a program with an explainer page, VIP tiers and targeted email marketing that drove strong business impact: members spend 55% more per purchase than non-members, redemption rates rose 26%, Instagram followers increased 70% and Facebook likes grew 11%, demonstrating clear ROI and continued scalability with Smile.io.

Mpix

Paul Rotter

Marketing Coordinator