Case Study: SHINE ON achieves 35% increase in customer engagement with Smile.io

How rewards caused a 35% increase in customer engagement

SHINE ON, a New Zealand jewelry brand, wanted to reward loyal customers and grow a sustainable brand community without adding operational overhead. They chose Smile.io to implement a streamlined loyalty/rewards program that could integrate with their existing workflows and Facebook community.

Smile.io delivered a tiered rewards program (four VIP tiers) with monthly bonus points, social-earning rules, and an easy-to-use dashboard plus a dedicated account manager to keep management simple. After one year with Smile.io, SHINE ON achieved a 35% increase in customer engagement, a 48% redemption rate, 40.4K program members, and more than 8,700 social interactions.

SHINE ON

Cliff Hopkins

General Manager