Case Study: Packlane achieves 28k community members in 8 months with Smile.io

How Packlane got 28k members in only 8 months

Packlane, a maker of beautiful, affordable packaging, wanted a less transactional way to grow relationships and drive referrals after previous affiliate programs fell short. They partnered with Smile.io to build a customer-focused rewards program—PackPerks—designed to reward relationships and encourage repeat business.

Smile.io implemented the PackPerks program (a branded rewards panel awarding Boxcoins for actions like follows, shares, signups, and purchases), which helped Packlane grow to over 28,000 program members in eight months, achieve a 28.4% repeat customer rate, and save an estimated $456 per month in ad spend from customer-generated traffic; referrals, social engagement, and signups also increased under the Smile.io-powered program.

Packlane

Lindsey Wilson

Content Manager