Case Study: Meal In A Jar achieves a 55% repeat purchase rate with Smile.io

How Meal In A Jar increased their repeat purchase rate to over 50%

Meal In A Jar, a Southern Ontario subscription service delivering healthy grab-and-go meals, needed an easy way to reward loyal customers and increase repeat purchases. They partnered with Smile.io to launch a loyalty program (Jar Bucks) that makes rewards visible and simple to use across their site.

Smile.io implemented the Jar Bucks Loyalty Program with a prominent on-site launcher, referral rewards, and three VIP tiers (Bronze/Silver/Gold) plus easy redemption options; in under three months this drove a repeat purchase rate of 55%, reward member revenue of $23K, total repeat purchase revenue of $39K, and an 18% redemption rate.

Meal In A Jar

Irene Divaris

President