Case Study: BottleKeeper achieves 300% increase in repeat purchases with Smile.io

How BottleKeeper saw a 300% increase in repeat purchases

BottleKeeper, maker of insulated beer bottle coolers, needed to turn what looked like a one‑time purchase into ongoing customer engagement and referrals. Working with Growth Spark and Smile.io, BottleKeeper launched the BK Rewards loyalty and referral program built on Smile.io’s platform to incentivize account signups, referrals and repeat purchases.

Using Smile.io’s rewards mechanics—points for signups, purchases, social actions and referrals that redeem toward discounts or a free BottleKeeper—BottleKeeper saw repeat purchases rise 300%, bounce rates improve 32%, average time on site increase 12%, and conversion rate lift 13%, demonstrating Smile.io’s clear, measurable impact on engagement and revenue.

BottleKeeper

Adam Callinan

Co-Founder & Chief Beer Digester