Case Study: HIKOCO achieves higher repeat purchases and customer loyalty with Smile.io

Hikoco boosts purchase frequency 140% with Smile.io

Hikoco, a New Zealand-based Korean beauty retailer, faced the challenge of converting its strong community engagement and traffic into repeat business, as too many customers were making only a single purchase. To address this and drive measurable revenue growth, they turned to the vendor Smile.io to implement a structured loyalty program.

Smile.io's solution was a four-tier VIP program integrated with Hikoco's Shopify platform, which used points, referrals, and aspirational rewards to incentivize repeat purchases. The results were significant, with loyalty members showing a 60% higher customer lifetime value and redeemers purchasing 140% more frequently. The program achieved a 146x return on investment for Hikoco, successfully turning one-time shoppers into a loyal community.

Hikoco