Case Study: Henry's House of Coffee achieves 14x loyalty ROI with Smile.io

Henry's House of Coffee drives 14x ROI with Smile.io

Henry's House of Coffee, a specialty coffee roaster, faced challenges with its previous loyalty program provider, Yotpo. The clunky interface created friction for customers, costing engagement and failing to support the brand's relationship-focused approach. Seeking a platform with a polished front end and robust infrastructure, they turned to the vendor Smile.io and its loyalty and rewards service.

By implementing Smile.io, Henry's House of Coffee launched a new program with custom VIP tiers and a streamlined Loyalty Hub. The Smile.io solution integrated natively with their Shopify and Klaviyo systems, enabling automated emails with live point balances. This resulted in a 14x ROI, with members showing a 175% higher customer lifetime value and a 163% higher purchase frequency compared to non-members.

Henry's House of Coffee