Case Study: Great Garden Plants boosts loyalty and repeat purchases with Smile.io

Great Garden Plants boosts annual spend 57% with Smile.io

Great Garden Plants, an online nursery with a large base of repeat customers, faced the challenge of launching a sophisticated loyalty program with a lean, non-technical team ahead of their peak spring season. They needed a zero-friction solution that required no engineering support and would be intuitive for their older customer demographic. They turned to the vendor Smile.io to implement their loyalty program.

Using Smile.io's platform, Great Garden Plants configured and launched their points and VIP tier program in just five days without any custom development. The Smile.io Loyalty Hub provided a simple customer experience, and native integrations like Klaviyo automated marketing. The results were significant: over half the customer base enrolled, with members showing a 50% higher lifetime value, a 57% higher annual spend, and a 36% higher purchase frequency compared to non-members. Smile.io delivered a 64x return on investment and zero customer support tickets about the program.

Great Garden Plants