Case Study: Fiesta Tableware achieves a 30% conversion lift with Smile.io

Fiesta Tableware boosts conversion 30% with Smile.io

Fiesta Tableware, a direct-to-consumer dinnerware brand, faced the challenge of competing with third-party retailers for its own customers and attracting new buyers beyond its established collector base. To address this, they partnered with Smile.io to implement the Plate Pal Perks loyalty program, powered by Smile's points and VIP tiers features.

Using Smile.io, Fiesta built a tiered loyalty program that successfully segmented its audience. This solution led to significant results, including a 457% increase in LTV for loyalty members, a doubling of purchase frequency, and a 30% conversion lift. Smile.io provided the tools to own the customer relationship and drive incremental revenue.

Fiesta Tableware