Case Study: Death Wish Coffee boosts loyalty revenue with Smile.io

Death Wish Coffee increases loyalty-driven revenue 186% with Smile.io

Death Wish Coffee, a brand known for its high-strength coffee, faced a challenge with low engagement and redemption rates in its existing loyalty program. To re-engage dormant customers, they partnered with Smile.io to optimize their program using its loyalty and rewards features.

By implementing a program rebrand to Ritual Rewards, launching gamified campaigns like the Swig League, and leveraging Smile.io's integration with Klaviyo for personalized email flows, Death Wish Coffee successfully revitalized its loyalty strategy. The solution from Smile.io delivered significant results, including a 186% year-over-year increase in loyalty-generated revenue, a 4.8x higher average order value for repeat customers, and a redemption rate that soared to 70%.

Death Wish Coffee