Case Study: Creekside Nursery grows loyalty and customer spend with Smile.io

Creekside Nursery grows annual spend 129% with Smile.io

Creekside Nursery, a family-run North Carolina nursery that grew into a national direct-to-consumer brand, faced the challenge of unifying its community-first loyalty across its online store and physical location. They needed a formal rewards program that felt seamless in both shopping environments without creating friction. They partnered with the vendor Smile.io to implement a loyalty program using its points and POS loyalty features.

Smile.io implemented a tiered VIP loyalty program integrated with Shopify's online and point-of-sale systems. The solution included staff training and recurring Double Points Days to encourage engagement. The results were significant, with loyalty members spending 129% more annually and having a 150% higher purchase frequency than non-members. The average lifetime value for a loyalty member reached $884, proving the program's success for Creekside Nursery.

Creekside Nursery