Case Study: Country Life Natural Foods boosts purchase frequency with Smile.io

Country Life Natural Foods increases annual purchase frequency by 151% with Smile.io

Country Life Natural Foods, a natural and organic pantry staples merchant, was searching for an affiliate software solution to power a referral program. After trying two separate platforms that were costly and delivered poor returns, the team realized their initial brief was wrong; they needed a program that fit their brand's voice and existing customer experience rather than a standalone affiliate tool.

Smile.io provided a loyalty program solution with built-in affiliate capabilities, which was a natural fit for the brand's product catalog. This allowed Country Life to enhance its paid membership program by offering points and perks alongside free shipping. The results included a 151% increase in annual purchase frequency and a 233% higher spend per year among members who redeemed rewards. Smile.io delivered a pricing model that made sense and a program that customers could actively engage with.

Country Life Natural Foods