Case Study: Burbank Sportscards boosts loyalty and repeat purchases with Smile.io

Burbank Sportscards boosts redemption to 70% with Smile.io

Burbank Sportscards, a family-run sports cards retailer, had a highly loyal customer base but lacked the formal infrastructure to recognize and scale that loyalty. They partnered with Smile.io to implement a structured rewards program that could work both online and in-store to reward their existing community and welcome new customers.

Using Smile.io's loyalty platform, Burbank built a generous four-tier VIP program and leveraged the Smile API to create a custom mobile app for seamless in-store redemption. The solution led to exceptional results, including a 70% redemption rate and a 93% reward usage rate. Members now shop 3x more frequently and spend 460% more annually than non-members, solidifying the program as a top-performing success.

Burbank Sportscards