Case Study: MarketForce achieves fast, secure multi-market KYC onboarding with Smile ID

MarketForce scales operation into multiple markets with a single KYC integration

MarketForce, an e-commerce company operating in multiple African countries, faced significant challenges with its expansion. It needed a reliable way to verify both businesses and individuals for onboarding and fraud prevention without having to integrate with numerous KYC vendors across different markets. This was critical for building trust with local merchants who were often skeptical of online services.

Partnering with Smile ID and its Biometric KYC solution provided a single API integration to address this. The solution enabled MarketForce to verify merchants in under 10 milliseconds with 96% ID matching accuracy. This streamlined their entire KYC process, secured their “buy now, pay later” service, and significantly accelerated their expansion efforts across Africa.

MarketForce

Andrew Bosson

Chief Operating Officer