Case Study: Flutterwave reduces fictitious sign-ups by 90% with Smile ID

How Flutterwave built trust with users while reducing fictitious sign-ups by 90%

Flutterwave, a digital payments company in Africa, faced significant challenges with user trust and security. During the COVID-19 pandemic, many new small business users were skeptical of online processes, leading to concerns about fraud and reliability. To address this, Flutterwave partnered with Smile ID to implement a robust identity verification solution.

By using Smile ID's Biometric KYC product, Flutterwave significantly enhanced its onboarding security. The solution compares a user's selfie to their government-issued ID photo. This reduced fraudulent sign-ups by 90% and slashed merchant onboarding time from 24 hours to just 10 minutes, building greater trust and operational efficiency.

Flutterwave

Bala Daniel

Senior Associate, Financial Crimes