Case Study: Sally Beauty improves digital customer satisfaction with SMG

Sally Beauty boosts survey reach 5x with SMG

Sally Beauty faced the challenge that traditional survey methods were missing critical friction points in their digital customer journey. They partnered with SMG to integrate a more effective feedback collection solution directly into their checkout experience.

By implementing SMG's real-time feedback integrated with session-level analytics, Sally Beauty gained faster visibility into customer issues. This solution from SMG led to a 5x increase in survey reach, a 14 percentage point improvement in customer satisfaction, and enabled nearly 1,000 real-time alerts for faster issue resolution.

Sally Beauty