Case Study: The Crocky Trail boosts online sales with Smeetz

The Crocky Trail - Customer Case Study

The Crocky Trail, an adventure park in Chester, England, faced a significant challenge when the pandemic forced all ticket sales online. Their existing website and booking systems could not handle the demand, leading to substantial revenue losses. They turned to the vendor Smeetz for a data-driven ticketing solution to help them scale and integrate their marketing operations.

By implementing Smeetz's online booking system, The Crocky Trail streamlined its processes. The solution provided a faster, easier reservation system that improved the customer experience and conversion rate. This partnership yielded a massive 800% increase in online sales over six years, with online revenue growing from 10% to 80-90% of total income. Smeetz also provided integrated data and marketing tools, allowing for better customer insights and targeted communications.

The Crocky Trail

James Walley

Owner