Case Study: Office des Vins Vaudois launches a digital wine tourism booking platform with Smeetz

Office des Vins Vaudois launches 400-winemaker booking platform in under 60 days with Smeetz

Office des Vins Vaudois, representing Switzerland's second-largest winegrowing cooperative, faced the challenge of organizing its major annual wine tourism event, the Caves Ouvertes Vaudoises, during the COVID-19 pandemic. The traditional gathering of over 12,000 people was impossible, threatening the event's viability. To address this, the organization partnered with vendor Smeetz to utilize its online booking platform service.

Smeetz implemented a digital solution, creating the mescavesouvertes.ch online marketplace in under 60 days. This platform allowed nearly 400 winemakers to list their availability and manage bookings for intimate, à la carte tastings. The solution not only saved the event but also advanced the digitalization of wine tourism for the region's winemakers, providing them with a permanent tool to market experiences. This successful collaboration led to future projects with Smeetz, including the launch of a new bike wine delivery service.

Office des Vins Vaudois