Case Study: Swiss Vapeur Parc boosts ticket sales and cuts operating costs with Smeetz

How the Swiss Vapeur Parc managed to better anticipate its visitor flows and reduce its operational costs by 2/3 thanks to dynamic pricing

Swiss Vapeur Parc, a miniature amusement park on Lake Geneva, faced challenges with high commission fees from online ticket resellers and the new operational demands of the Covid-19 pandemic. They struggled to anticipate visitor numbers, manage entrance queues, and control costs. To address this, the park partnered with Smeetz to implement its online ticketing and dynamic pricing solution.

By implementing Smeetz's AI-powered dynamic pricing model and online ticketing system, the vendor enabled the park to automate sales, accurately forecast attendance, and streamline entry. This resulted in a 17% increase in ticket sales and a reduction of two-thirds in operational costs at the entrance by requiring fewer staff. The solution also eliminated long queues and provided valuable data for contact tracing.

Swiss Vapeur Parc

Damien Fulbert

Director of Operations