Case Study: Chillon Castle Foundation boosts online sales and maximizes visitor capacity with Smeetz

Chillon Castle Foundation boosts online sales from 5% to 20% with Smeetz

The Chillon Castle Foundation, operator of Switzerland's most visited historical monument, faced a significant challenge due to COVID-19 restrictions that reduced its visitor capacity by 60%. Their existing ticketing solution was limited, and they needed a new way to maximize daily attendance and increase online sales. They turned to the vendor Smeetz for a dynamic ticketing and pricing solution.

Smeetz implemented a dynamic pricing strategy and time-slot system to optimize capacity management, alongside creating dynamic packages with add-ons like audioguides. This solution allowed the foundation to maximize its limited capacity and significantly boost online sales. The measurable impact was substantial, with online sales increasing from 5% to 20% from 2020 to 2021, and the foundation successfully reached its maximum allowed capacity each day.

Chillon Castle Foundation