Case Study: Viracon achieves scalable, secure sales operations with SMBHD and Salesforce Sales Cloud

Viracon unifies sales on Salesforce and gains real-time mobile access with SMBHD

Viracon, Inc., a glass, ceramics, and concrete company, needed to modernize its outdated sales operations. Using a 10-year-old CRM and spreadsheets, they lacked mobile access, process transparency, and secure data sharing within their parent company's organization, which included competitors. They partnered with SMBHD to implement a centralized and highly secure CRM solution to address these challenges and support growth.

SMBHD leveraged Salesforce Sales Cloud to create a custom application for Viracon. The solution provided real-time mobile access to data, the ability to track opportunity influencers, and integrated with other platforms like Epicor and Outlook. As a result, Viracon eliminated its legacy system, gained push-report dashboards for all organizational levels, and improved sales productivity and data security.

Viracon, Inc