SMBHD
34 Case Studies
Case Study: Iowa Interstate Railroad boosts sales operations productivity with SMBHD and Salesforce Sales Cloud
A SMBHD Case Study
Iowa Interstate Railroad boosts sales operations productivity with SMBHD
Iowa Interstate Railroad faced challenges managing its sales operations with a legacy process reliant on email, spreadsheets, and word documents. This system lacked scalability, transparency, and reporting capabilities. The railroad needed a robust, mobile-accessible CRM solution on a small, fixed budget and partnered with SMBHD to implement Salesforce Sales Cloud.
SMBHD created a highly customized CRM solution that integrated with Microsoft Outlook (O365) and included custom reports and dashboards. The implementation resulted in significant productivity gains for Iowa Interstate Railroad, providing streamlined processes, better data integrity, and proactive notifications. The entire organization gained access to core performance metrics through automated reports and dashboards.
View this case study…