Case Study: Weiman achieves a 7-point lift in purchase intent with SmashBrand packaging redesign

Weiman lifts purchase intent 7 points with SmashBrand

Weiman, a leading specialty cleaner brand, faced the challenge of its legacy packaging failing to clearly communicate its advantages in an increasingly crowded market. The packaging under-leveraged the brand's equities and did not effectively convey its shopper advantage. SmashBrand was engaged to address this challenge using its Path To Performance™ process.

SmashBrand's solution involved a strategic portfolio refresh that modernized the brand's positioning and packaging without disrupting consumer familiarity. The new design introduced a unified architecture centered on a bold shield icon, surface-specific visuals for clarity, and streamlined messaging. This data-driven redesign resulted in a distinct, intuitive system that improved shopability and drove a 7-point lift in purchase intent for Weiman.

Weiman