Case Study: Vega Nutrition achieves a 9-point increase in purchase intent with SmashBrand

Vega Nutrition boosts purchase intent by 9 points with SmashBrand

Vega Nutrition, a leader in plant-based sports nutrition, faced increased competition and a legacy packaging design that created barriers to shelf navigation and limited its appeal beyond core consumers. They engaged the design firm SmashBrand to undertake a comprehensive redesign and repositioning to improve distinction and drive loyalty.

SmashBrand implemented a data-driven solution that included a new three-tier product architecture to simplify consumer decision-making. Through iterative design and testing, they validated a new packaging system that increased purchase intent by 9 points. This result positioned Vega for renewed category leadership and sustainable growth across all retail channels.

Vega Nutrition