Case Study: Tree Top achieves increased purchase intent for Fruit + Water packaging with SmashBrand

Tree Top boosts purchase intent by 18 points with SmashBrand

Tree Top, a trusted name in juice, partnered with SmashBrand to develop packaging for its new Fruit + Water beverage line. The challenge was to create a design that would resonate with both health-conscious parents and children in a highly competitive market, requiring a solution that effectively communicated key health benefits while maintaining kid appeal.

Using a data-driven approach that included extensive consumer testing, SmashBrand developed packaging that strategically balanced parental concerns with visual appeal for children. The solution drove impressive results, achieving an 18-point increase in purchase intent over Capri Sun and a 22% boost in preference compared to Honest Kids, successfully positioning the new product to capitalize on the growing better-for-you beverage segment.

Tree Top