Case Study: Sky & Sol achieves a 15-point purchase intent lift with SmashBrand packaging redesign

Sky & Sol boosts purchase intent by 15 points with SmashBrand

Sky & Sol, the number one tallow-based sunscreen on Amazon, partnered with the design firm SmashBrand. The brand faced a challenge as its original packaging lacked visual clarity, a premium feel, and a clear messaging hierarchy, which hindered its potential to compete on physical retail shelves without digital marketing support.

SmashBrand implemented a data-driven, stage-gated design process for Sky & Sol. The solution involved competitive audits, brand positioning, and iterative design testing to create a new packaging system with a cohesive lifestyle identity. This new design significantly strengthened key purchase drivers, and SmashBrand's work resulted in a 15-point increase in purchase intent for the hero SKU in a simulated shelf test.

Sky & Sol